We make socks, underwear, tees, and loungewear that are as stylishly and functionally at-home rocking out, or rock climbing as they are climbing the corporate ladder. Basics that don’t skip a beat at a black tie party or a black light party. Cool, snazzy, comfy pieces of clothing that will never ask you to slow down to catch its breath. Up to any challenge, and down for whatever. These are basics, that are basically … Ready for Everything.
What started as 3 friends complaining about how there were no great do-everything pairs of socks on the market, quickly turned into a basics revolution. Actually, first it turned into a debate about the feasibility of time travel, followed by a more intense debate about what to have for lunch, but then, then the thing about revolution! The frustration came from wanting to have socks that didn’t need to end their shift simply because they weren’t right for the next thing in our day. Why can’t a single pair socks look great with a suit, and with shorts you’ve owned since senior year, and still give you all comfort and support in your workout? Our mission was clear, to create, not just socks, but all types of basics that look great and exude “we got this” at every turn. So far, so good, and getting better every day. Oh, the lunch order was botched, and the time travel got as far as a a digital clock tied to a lazy boy.